“You are an empty body that generates free raw material for me”

Is one of the sentences you will be confronted with while you try to find your way through  the world of sociale media in the videogame Just a Like. The platform game, developed by a team of graphic designers and illustrators in collaboration with SETUP, aims to involve the younger generation in how social media shapes their behavior and identity.
The omniscient narrator in Just a Like is based on a statement by social psychologist Shoshana Zuboff and her book “The Age of Surveillance Capitalism”.
You create an account, accept cookies and consume different content. As you progress through the levels, a question pops into your head:

Am I the player or am I being played?

Just a Like addresses the debate about the identity-building effect on social media. How muchcontrol do you have over your behavior online? 
Let the narrator take you along...
Back to Top